Event leads are seven times more likely to qualify when followed up within an hour, but most teams still wait until after the show. Joana is building Airley, an AI co-pilot that captures conversations on the event floor and handles personalised follow-up, lead enrichment and CRM updates. By 20, she had led event marketing and strategic conferences at IBM, then worked across Google, Uber and a leading Google Cloud partner—giving her a front-row seat to the problem.