This is the first generation to grow up with addictive algorithms in their pockets; Matt wants them to control technology instead of being controlled by it. He is building Novi, starting with software that makes the school day phone-free without pouches or extra hardware, while nurturing digital habits students carry into adulthood. A Bristol founder who left the final year of his master’s to build full-time, he is treating student attention as a public-health issue—not just a classroom nuisance.